The Story Behind
the Stories

From the frontlines of journalism to the forefront of narrative power.

Who We Are

SBB Media is a global storytelling and strategic communications firm — elevating Africa and African excellence — founded by award-winning journalist and narrative authority, Stephanie Busari. We draw on over two decades of world-class editorial experience, serving global brands, visionary institutions, and high-impact leaders.

In a world where narrative is capital, we understand that visibility is influence. Our unique methodology fuses deep journalistic rigour with cultural intelligence to craft stories that do not merely resonate — they shape perception, mobilise audiences, and build legacy.

We are a bold, Afrocentric agency with a global lens. From Lagos to London, Accra to Abu Dhabi, we amplify truth, trust, and transformation — through stories that travel and stories that endure.

Our Team
Our Mission

Why We Exist

Africa has long been spoken about — but rarely for itself. SBB Media was born to disrupt this legacy. We exist to reclaim the narrative, ensuring that the continent's stories are authored, owned, and told by those who understand its soul.

We believe storytelling is a force for change — reframing Africa's image, celebrating its genius, and opening new pathways of opportunity. Through powerful media, strategic positioning, and platforms like Her Story Global, we uplift unheard voices and showcase the vast cultural, intellectual, and creative capital of the continent.

Our Leadership

Stephanie Busari

Stephanie Busari

Founder & CEO

Journalist. Narrative Strategist. Global Voice.

Stephanie Busari is one of Africa's most celebrated media voices — an Emmy-nominated journalist, award-winning editor, and internationally sought-after speaker whose work has shaped headlines and hearts around the world.

She made global news history by obtaining the exclusive proof-of-life video of the kidnapped Chibok schoolgirls — a pivotal moment that ignited international advocacy and earned her the CNN Multichoice African Journalist of the Year Award.

Through SBB Media, Stephanie brings her journalistic precision, global network, and creative vision to help leaders and organisations harness the power of story as strategy.

Accolades include:

  • CNN Award for Outstanding Journalism
  • Gracie Award for Women in Media
  • BBC 100 Women Honouree
  • Women in Media Leadership Award
  • Mo Ibrahim Africa Leadership Fellow
  • Regular speaker at Davos, TEDx, UN Women Forums, and Aspen Ideas Festival

Ifeanyi Abraham

Chief Strategy Officer

Communications Powerhouse. Brand Architect. AI Visionary.

Ifeanyi Abraham is a multi-award-winning communications strategist and one of the most brilliant analytical minds in contemporary marketing and public relations. A renowned expert in both traditional media and the future of AI-powered storytelling, he brings a rare blend of intellectual depth, strategic acuity, and creative daring to SBB Media's leadership.

He contributes to CNN, The Huffington Post, and a range of influential platforms across the Middle East, Africa, and North America. His thought leadership spans media innovation, narrative intelligence, brand elevation, and market-shaping strategy.

Based between Dubai and Nigeria, Ifeanyi is also a leading voice on Africa's creative renaissance, a fierce advocate for excellence in storytelling, and a trusted counsel to C-suite leaders who want to communicate with power and precision.

Ifeanyi Abraham

Our Network

We operate through a trusted ecosystem of media veterans, creative producers, communications strategists, and cultural connectors across Africa, Europe, the United States, and the Middle East.

Pan-African Reach

Insight and access across all 54 African countries and diasporic markets.

Global Media Ties

Established relationships with CNN, BBC, Al Jazeera, The Guardian, Bloomberg, and more.

Creative Talent

Award-winning filmmakers, authors, designers, and content creators.

Executive Coaches

Trusted advisors to CEOs, diplomats, and thought leaders.

PR Specialists

Reputation architects for high-impact individuals and institutions.

Industry Partners

Strategic alliances across business, government, culture, and development sectors.

Our Approach

At SBB Media, we do not simply tell stories — we engineer influence.

01

Deep Understanding

We begin with immersion — grasping the full context, nuance, and ambition of your story and your world.

02

Strategic Narrative

We craft culturally intelligent and globally relevant narratives that cut through the noise and position you with clarity and authority.

03

Impactful Execution

From documentaries to media coaching, from crisis management to global placement — we execute with precision, integrity, and flair.

Our Values

Authenticity. Excellence. Integrity. Innovation. Impact.

These are more than just ideals — they are the principles that shape our work, our relationships, and our legacy.

Authenticity

We believe in telling true stories that reflect the genuine essence of our clients and the communities they serve.

Excellence

We are committed to delivering world-class work that exceeds expectations and creates real impact.

Integrity

We operate with honesty, transparency, and ethical principles in all our relationships and engagements.

Innovation

We embrace creativity and fresh thinking to develop unique solutions that help our clients stand out.

Impact

We measure our success by the tangible difference our work makes for our clients and the communities they serve.

Our Values

What Our Clients Say

Hear from the leaders and organizations who have partnered with us to transform their narratives and create impact.

"SBB Media is an essential voice in Africa's narrative reawakening. Their vision and craft reflect the boldness of a continent on the rise."

Her Highness, Olori Atuwatse III

Her Highness, Olori Atuwatse III

Queen Consort of Warri Kingdom, Founder of Elevate Africa

"Working with SBB Media has been a masterclass in strategic communications. Their cultural depth, media expertise, and professionalism are second to none."

Her Excellency, Ambassador Dr (Mrs) Olufolake Abdulrazaq

Her Excellency, Ambassador Dr (Mrs) Olufolake Abdulrazaq

First Lady of Kwara State, Diplomat and Philanthropist

"Stephanie and her team are redefining how Africa shows up on the global stage. Their storytelling is powerful, dignified, and deeply impactful."

Chief Diana Chen

Chief Diana Chen

Chairperson, CIG Motors Group and Africa-China Cultural Diplomat

Ready to Work With Us?

Let's collaborate to craft your story, build your legacy, and create meaningful impact for your brand or organization.

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